The birth of a brand begins with a thought about "breathing"
The birth of a brand begins with a thought about “breathing”
One summer in 2016, the founding team of HIGO sat in the office in London, looking at the
dazzling array of e-cigarette products on the market, and suddenly someone said:
“Why can’t we make a truly memorable product?
Not to imitate traditional cigarettes, but to create a healthier and more aesthetic lifestyle?”
This idea ignited the entire team like a spark.
From that moment on, HIGO was not just the name of an e-cigarette brand.
It is more of an attitude, an expression of life about “exquisiteness”, “freedom” and “uncompromising”.
HIGO is not just "vaping" it is an extension of lifestyle
We believe that every inhalation and exhalation should not be just an action. It can be a relaxation, an emotional release, or even an expression of personal style.
So we designed the Crystal Diamond series – a jewelry-like cutting process, allowing every user to light up their own exquisite life while igniting time.
Our inspiration comes from every city you have walked through From the night of London to the rainy alleys of Tokyo, from the cafes of Paris to the desert roads of Dubai, our product design inspiration comes from every corner you may reach.
We do not pursue big and complete, but focus on the ultimate polishing of each product. Just like you choose a watch, a bottle of perfume, and a pair of sunglasses, choosing HIGO is not only because of the function, but also an extension of your life taste.
Every step of HIGO’s growth is inseparable from the voice and companionship of users. Your like, forward, and “really good” are all great encouragement to us.
In the future, we will continue to explore more possibilities-
More environmentally friendly materials
Smarter smoking experience
Product design that is closer to the hearts of young people
We also look forward to more creators, designers, and trend pioneers joining our brand co-creation plan. HIGO does not want to be a cold e-cigarette brand. We hope to become a creative community with warmth and attitude.
All inspirations finally return to the tranquility of a puff of smoke
In this increasingly fast-paced world, I hope HIGO can bring you: A reason to slow down, return to yourself, and regain your sense of beauty.